Brand · Raja Foods (USA)
Swad
The go-to Indian grocery brand across North America.
Distributed by Chicago-based Raja Foods, Swad is the widest-stocked private-label brand in North American Indian grocery stores. From frozen paneer and mango pulp to basmati rice and canned rasgulla, it covers the everyday South Asian pantry.
All 10 Swad product guides
Dairy / Frozen
Frozen Paneer
The paneer block that stocks freezers across every Indian-American kitchen.
Cooking Fat
Pure Cow Ghee
Golden clarified butter with the nutty aroma that anchors Indian cooking.
Sweet / Dessert
Rasgulla (Canned)
Soft chenna balls in syrup — a canned classic on every mithai shelf.
Sweet / Dessert
Gulab Jamun (Canned)
Deep-fried milk-solid dumplings drowning in rose-scented syrup.
Fruit Pulp
Alphonso Mango Pulp
Pure Alphonso pulp in a can — summer mango on demand, all year.
Rice / Grain
Extra Long Basmati Rice
Everyday basmati at an everyday price — perfect for pulao and biryani.
Lentil / Dal
Toor Dal (Split Pigeon Peas)
The yellow lentil at the heart of every South Indian sambar and Gujarati dal.
Spice Blend
Chana Masala Powder
Ready-blended chole masala for the fastest possible chana curry.
Frozen Snack
Frozen Punjabi Samosa
Pre-shaped potato-pea samosas that go from freezer to fryer in minutes.
Papad / Snack
Urad Papad
Thin lentil crisps that turn any thali into a full meal.