Brand · ITC Foods (India)

Aashirvaad

India's best-selling branded atta for soft, everyday rotis.

An ITC Foods brand, Aashirvaad is India's largest-selling packaged whole wheat atta. Its multigrain atta, iodized salt, and instant meals extend across most Indian pantries.

All 3 Aashirvaad product guides

Flour

Whole Wheat Atta

India's best-selling branded atta for soft, everyday rotis.

Flour

Multigrain Atta

Wheat with soy, chana, oats, and maize for a nuttier roti.

Salt

Iodized Salt

Vacuum-evaporated iodized salt in the trusted Aashirvaad line.

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